With insights from sensors and smart devices, physical stores are now able to challenge the established ways of doing business, offering more tailored experiences and incorporating digital elements into the shoppers’ journey. Digital transformation in the retail business answers the demands of customers by creating a new concept of connected stores to bring interactive and customized shopping experiences. This shift is crucial for bricks and mortar shops in order to address the synergies between the digital and physical worlds. Retailers can now leverage real time data that allows the prediction of customer trends in physical stores. Access to this data helps improve the shopping experience, by making use of available technological solutions, along with the efficiency and sales.